Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
Social Media Strategy - 35%
- Lead strategic social plan development in tandem with the Digital & Business Solutions teams
- Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
- Partner closely with other Horizon teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
- Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life
- Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
- Work with Director to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
- Stay abreast of industry trends, develop POVs related to overall social marketplace buying
- Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships
- Guide Director in coaching junior team members on impactful insight writing that is routed in data and action but pulls in larger digital strategy and provide final sign off
- Drive innovation in analytics and digital strategies, partnering alongside Business Solutions team on larger initiatives
- Lead in development of processes with Horizon Analytics & Business Intelligence teams to aggregate data and ensure standardization across Horizon accounts
- Oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
- Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across social
Relationship Management - 25%
- Advance client relationship by maintaining positive rapport and championing trust through thorough understanding of their business and consistent delivery
- Communicate and build relationships with senior level clients, ensuring strategy alignment and digital innovation is at the forefront of all campaigns and plans
- Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
- Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships
- Maintain a strong presence across Horizon departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability
- Foster trust & partnership across direct team and overall organization, ensuring positive collaboration - stepping in to resolve any conflicts
- Act as primary resource for Director and junior team members when faced with challenges navigating conversations with internal and external partners and clients
- Primary social lead working closely with clients to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business
Team Management, Supervision and Delegation - 25%
- Build a community of inclusiveness and allyship, fostering an environment for team members to be their whole selves & do their best work
- Provide ongoing, real-time, performance feedback to ensure continued team growth
- Coach Director and other team members on mentorship, management, and feedback skills
- Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
- Ensure team members have training and support needed to achieve development goals, participate in developing learning agendas for all levels
- Act as a resource for performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
- Lead conversations around staffing needs
- Promote the work of both junior and senior team members, set a positive team environment
- Responsible for leaning into Horizon initiatives while encouraging junior team members to participate and engage within the larger Social community
Agency Stewardship - 10%
- Responsible for upholding a sense of community and knowledge sharing within the Horizon social business
- Dispel high-level POVs on industry trends and updates across both clients and team members
- Ensure the account is upholding the Horizon brand ethos that business is personal, creating a deep sense of team culture
- Involvement in partner and agency relationships across client portfolio
- Responsible for financial tracking of partner investments, as part of the larger Horizon umbrella
Training & Development - 5%
- Proactively take part in continued learning opportunities internally and externally
- Maintain active knowledge of industry trends, educating clients and teams on relevant information
- Attend relevant industry conferences and events
- Foster an environment of learning and development, motivating junior team members to take internal and external courses to continue growth
Who You Are
- A left and right brain thinker - a data powered strategist
- A collaborative, team-oriented manager with strong delegation and organization skills
- Confident in navigating conversations with senior leadership internally and externally
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong leader, excited to manage and grow team members
- Interested in the social landscape and a desire to innovate and keep up with trends
- Committed to the success of Horizon as a whole, including how your accounts can contribute
- A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
- 8-10+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact
- Deep understanding of advanced analytics and performance media
- Able to take data and provide insights, crafting a story for clients and their businesses
- Strong familiarity with marketing principles, analytics and concepts
- Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the social media planning process
- Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation
- Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
- Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
- Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
- Exceptional verbal and written communication skills; able to confidently present and "sell through" ideas both internally and to Clients, while coaching team members on these skills
- Comfort owning and managing budget/investment levels in social media across multiple accounts
- Strong experience navigating cross-department relationships
- Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations
Physical Activity and Work Environment
This role does not require any physical activity
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$195,000.00 - $235,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
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